Phone Books

Why are phone books still being delivered to residences? I still get multiple phone-book deliveries every year. This practice can't be environmentally sound. Besides, when's the last time anyone actually even used one of these things?! Honestly. Well, other than as a booster seat for a small child or midget (I know, little person. Blah.), or to beat a confession out of a murder suspect in some crappy cop drama on TV. It just becomes a nuisance to have to carry it to the recycling bin. This seems like something that could be very easily remedied, no? If we just start eliminating all of these little inanities the world could be a much better place.