Scent Technology?

I saw a bottle of one of the 10,000 different types of Old Spice body washes recently, and on it was written, "8 Hr. Scent Technology." Seriously? "Scent Technology?" And only eight hours? That's actually not that long. So I have to shower three times a day or I'll smell? If you're going to fabricate a hygiene "technology," at least make it last 24 hours.