Imagine the attacks of 9-11 had instead transpired on July 11th. Think about it . . .
An addendum: Several people didn't get this one, so I'll explain... If the attacks of September 11th had occurred on July 11th, we'd be referring to 7-11 instead of 9-11. 7-11 is the name of a popular convenience store. So every time George W. "Fuckwit" Bush spouted off about "the terrorists on 7-11," the international monolith known as 7-11 would be getting bad press, which would then have probably forced them to change the name on their stores. That's all.